While more than half of the UK’s 18-24s attended festivals in 2022, this summer’s festival sales are expected to surpass pre-covid levels1. But in a cost-of-living crisis, young drinkers are battling rising drinks prices as we’ve seen on Twitter with hot debate over Glastonbury’s pint serves starting at £6.002.
So, in an effort to give young drinks ice-cold style and drinks, Kopparberg entered the chat this week with its latest drop: the Kopparberg ice bucket hat.
Featuring specially developed technology in the hat’s lining, this ice bucket hat will keep drinks cold for up to two and a half hours – saving festival goers money and time, with less trips to the costly bar.
And the hat’s lining isn’t the only one of a kind; its unique look was designed by acclaimed artist Bernardo Henning, famous for his bold splashes of colour and other big brand collaborations including Nike, Lego and MTV.
Already a firm favourite for first-time Glastonbury performers producer Barry Can’t Swim and actress Nikkita Chadha, it’s likely we’ll see this ice bucket hat be the first on packing list for those wanting to enjoy ice-cold drinks during the UK’s hottest summer on record3.
But don’t worry this summer must-have isn’t a celeb-exclusive drop, a limited run of the ‘Ice Bucket Hats’ will be available through a draw on Kopparberg’s social channels from 3rd July to 16th August.
Wrapping up the summer excitement, Kopparberg’s Head of Marketing, Rob Salvesen, said: “Kopparberg’s take on this summer’s iconic fashion accessory not only brings with it bags of style to keep you cooler than cool with Bernardo’s eclectic design, but also doubles as an ice bucket hat to keep your drinks ice cold from the first sip to the last.”
1Mintel, ‘Music Concerts and Festivals’, UK, 2022, https://store.mintel.com/report/uk-music-concerts-and-festivals-market-report
2@mrcflkner, Twitter, 2023, https://twitter.com/mrcflknr/status/1670923387470848002
3Met Office, 2023 set to be tenth consecutive year at 1°C or above, 2022, https://www.metoffice.gov.uk/about-us/press-office/news/weather-and-climate/2022/2023-global-temperature-forecast
