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17th June 2020

As a brand famous for taste, we’re tearing up the rulebook this summer with new Kopparberg Cherry Rum, which is inspired by the animals that come alive at night in the dark Swedish forests surrounding the town of Kopparberg, and is our first move into rum. As warm evenings turn to night, tempo and energy builds and the bass gets louder; we invite anyone who also dares to be different in the dark to give its new Cherry Rum a try.

The decision to introduce a rum to the Kopparberg range, follows a surge in popularity of rum and rum-based cocktails such as the Mojito, but with limited brands available when it comes to full-fruit, easy-to-drink options. It’ll come as no surprise that Kopparberg Cherry Rum is bursting with taste. Expect the mystery and depth of a rum, elevated by a big bold cherry kick. Kopparberg Cherry Rum is perfect for those looking for something fruity and refreshing, to add some much-needed excitement to their spirit collection this summer.

The perfect serve suggestion is 50ml of Kopparberg Cherry Rum over ice in a tall glass, with cola mixer of choice, and a lime wedge to garnish. For anyone looking for an on-the-go premixed version, we are also releasing Cherry Rum & Cola 250ml ready to drink cans, alongside the 70cl bottle. In the coming weeks, we may just reveal further cocktail and recipe suggestions, including a Mojito and a Rum Punch, so keep an eye on our @KopparbergUK social channels for more inspiration.

Rob Salvesen, our Head of Marketing for Kopparberg said, “Last year we burst onto the spirit scene and successfully launched Kopparberg Premium Gin using our expertise in fruit refreshment, feedback from our fans showed us we can’t stop there! Now, we are exploring our darker side with a cherry rum that delivers everything you’ve come to expect from Kopparberg, full fruit taste with zero compromise. Whether you’re an existing Kopparberg fan, or a rum fanatic who’s new to the brand, Kopparberg Cherry Rum is here to inject some energy and excitement into your summer. Best enjoyed with a few friends, grab yourself a bottle or a couple of premixed cans as the tempo picks up and the darkness kicks in.”

The 70cl bottles and 250ml premixed cans are available from Asda stores nationwide from 22nd June.