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Kopparberg Rollout Brand New Strawberry & Lime Draught Font Nationwide

08th June 2022

Our new-look Strawberry & Lime draught fonts are slicker, more vibrant, and more energetic than ever before. With fresh eye-catching design beautifully bringing to life Kopparberg’s colourful world of flavour and refreshment through stunning motion, the electric fonts promise to deliver real stand-out in bars this summer. Moreover, with premium, clean and crisp illuminated motion branding, our latest fonts are industry-leading, and will drive buzz, intrigue, and impact in venues versus the industry norm.

Not only do our new fonts have striking visual appeal, but cutting-edge insulation tech also ensures that Kopparberg’s bestselling Strawberry & Lime flavoured cider is stored and poured at only the lowest possible dispense temperature, delivering consumers with consistent perfectly chilled and fruity refreshment all summer. Tech even continues to the nozzle, which reduces any condensation and water drops reaching the liquid, allowing for a purer drinking experience. Venues will also be pleased to learn that stainless steel and minimal connectors reduce the risk of tainting, leakage, and hotspots.

Kopparberg is the UK’s leading fruit cider brand, and Strawberry & Lime accounts for a whopping 31% of all fruit flavoured packaged cider in the UK [1]. Kopparberg’s Strawberry & Lime specifically is the number one bestselling single bottled fruit cider flavour in both the on and off-trade [2], with more drinkers than any other cider brand [2]. Now, we aim to bring the unparalleled success of Strawberry & Lime packaged into draught in pubs and bars up and down the country, and all in time for summer. Add to this that consumer appetite for draught fruit cider options is rapidly growing, Kopparberg’s Strawberry & Lime draught is the perfect option for customers and consumers alike this summer.

New fonts will ultimately not only drive increased stand-out at busy bars up and down the country, but cutting-edge insulation tech will ensure our beloved drinkers have the same deliciously fruity and refreshing drinking experience wherever they may be. We are incredibly excited to see our new fonts rollout in venues countrywide – Kopparberg’s Strawberry & Lime draught is the perfect option for customers and consumers alike this summer.

[1] CGA Data, Packaged cider, value share, MAT to 01/01/22
[2] CGA On Premise Measurement Data, Bar Segment, to 01/01/22 & IRI, Total Market, Total Cider, 52wks 20/03/22