Kopparberg is bringing a new kind of sunshine this summer. Say hello to Bring Me Sunshine.
We know the best bits of summer don’t always happen somewhere else. Sometimes all it takes is the right people, the right mood, or a bit of unexpected sunshine to turn an ordinary day into something unforgettable.
Finding the best spot in the pub garden. That first sip of the Bank Holiday weekend. A spontaneous plan that definitely wasn’t meant to become an all-day thing.
Because sunshine isn’t just a destination – it’s a feeling.
At the centre of the campaign is a 30-second advert, directed by award-winning director Scottie Cameron at Iconoclast.
Set to ‘JOY (Light In The Dark)’ – a brand-new release from the legendary Joy Anonymous and co-produced by Fred again… – the film brings that sunshine feeling to life with something a little unexpected: a giant disco ball.
Shot on location in East London, the film captures the genuine reactions of the general public as the main character brings light, energy and moments of joy as he moves through the city.
Live across TV, digital and social, the film features a cameo from DJ and creator Dom Whiting, known for his viral drum and bass bike rides, bringing even more feel-good energy to the streets of London.
Bring Me Sunshine will be unmissable across the summer, with billboards across the UK showcasing three iconic flavours and mouthwatering fruit refreshment.
Bring me good times. Bring me Kopparberg. Bring Me Sunshine.
Bring Me Sunshine launches nationwide from 22nd May 2026 and will run throughout the summer.
