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Introducing New Kopparberg Premium Gin

02nd May 2019

This May, as experts in premium fruit refreshment, we invite pink gin enthusiasts to taste the spirit of Kopparberg with the launch of our brand new Kopparberg Premium Gin.

Presented in a beautiful transparent glass bottle and with a label designed by Marcin Wolski, the illustration on the bottle takes drinkers on a journey from day-to-night, highlighting a forest of flavours and evoking memories of sunsets together with friends, reminding pleasure-seekers of the many BBQs, festivals and rooftop drinks that are yet to come this summer.

Renowned for taste, we wanted to introduce a premium gin with the same delicious and flavourful offering and for it to be available to everyone. Rob Salvesen, our Head of Marketing, comments:

We are extremely excited to be bringing our new Premium Gin to the UK. Kopparberg is famous for flavour and we’ve worked hard to create a pink gin in the iconic Kopparberg flavour of strawberry and lime, that we know the nation loves. We look forward to seeing pink gin fans across the country spend many sunsets making memories with friends this summer with a glass of Kopparberg Premium Gin.

Watch the sun go down with Kopparberg Premium Gin as it transports gin-lovers to a rooftop bar overlooking the City’s skyline, or to a shaded terrace overlooking a garden. Excitingly, it will make its festival debut at We Are FSTVL (24th – 26th May); Strawberries & Creem (15th June); and Made (27th July) – it will be the perfect companion to enjoy alongside music.

For late afternoons with friends, Kopparberg’s Premium Gin is served best over mountains of ice, mixed with lemonade and garnished with fresh strawberries, but who are we to tell you how to drink it? The other more traditional serving can be enjoyed with tonic and garnished with cucumber and basil.