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GIN LOVERS DELIGHT: PASSIONFRUIT & ORANGE GIN

10th March 2020

This March, as experts in premium fruit refreshment, we’re launching Kopparberg Passionfruit & Orange Gin. The brand new gin offers a bold and exotic taste, expertly infused with sweet passionfruit & orange flavours. Best mixed with lemonade or tonic and served over mountains of ice with a slice of orange for the ultimate summer drink.

Following the success of our first foray into the spirits market with Strawberry & Lime gin in May 2019, followed by Mixed Fruit later on in the summer and with both taking the gin market by storm, the new Passionfruit & Orange flavour offers drinkers an alternative to pink gin, still bursting with the bold fruit flavours Kopparberg is famous for, but with a more citrusy taste.

The decision for a Passionfruit & Orange flavour was made following the successful launch of our Passion Fruit cider variant in 2019, and the increase in demand for orange flavoured drinks.

Rob Salvesen, our Head of Marketing, comments: “We are extremely excited to bring our new flavour of Kopparberg gin to the UK following the overwhelming reception our fans had to the launch of our range of premium gins last year. We are constantly listening to our fans, and the launch of Kopparberg Passionfruit & Orange Gin is a direct response to this. Kopparberg is the perfect drink to enjoy with friends and we look forward to seeing Kopparberg fans make even more memories with a refreshing serve of the new gin.”

Kopparberg Passionfruit & Orange Gin is best served over ice with a tonic or lemonade mixer, served up with a slice of orange, providing the perfect refreshing drink for gin lovers.