We’re launching a Tesco Group exclusive variety pack to celebrate the fruit cider category’s most successful flavour, strawberry1. The 10-pack 330ml-can Strawberry Variety pack includes brand-new flavours Strawberry & Pineapple and Strawberry & Mango, alongside the UK’s best-selling single bottle fruit cider2 – Strawberry & Lime.
Strawberry & Pineapple, which is also available outside of the Strawberry Variety Pack, in a 330ml four-pack format, blends the sweet and fresh flavours of strawberry with a tart and tangy punch of pineapple. Meanwhile, exclusively available in the Variety Pack, Strawberry & Mango offers a smoother and sweeter blend of flavours with a slight tanginess.
The new strawberry variants will transport you to a tropical paradise with every sip. Whether you’re enjoying them on a warm summer day or at a social gathering with friends, these new flavours are sure to impress your taste buds and leave you wanting more.
Rob Salvesen, our Head of Marketing said, “Strawberry & Lime has been one of our most successful variants since it landed in the UK, and because of this, we wanted to put a spin on our famous strawberry flavour that we know our fans love with the introduction of Pineapple and Mango. We can’t wait for our fans to try these flavours for the first time and hope our strawberry series is here to stay, much like the original.”
From March, Strawberry & Pineapple four-pack 330ml cans will be available exclusively from Tesco Group stores including Tesco and Booker. With Kopparberg’s Strawberry Variety Pack 10-pack 330ml cans hitting Tesco Group stores from April.
ENDS
Sources:
1Total Fruit Cider, Value Share, Tesco, 52wks to 07.08.22.
2 IRI data, total market, total cider, MAT to 19/02/23.
3VYPR consumer research, ‘Do you actively look for new flavours of Fruit Cider?’, N=250, May 2022.
4VYPR consumer research, ‘Which Fruit Cider brand would you expect to see new flavours from?’, N=59, May 2022.
