A Fresh New Take on Apple Cider

02nd May 2025

This summer, we’re bringing a fresh new taste to apple cider. Introducing our newest product innovation, Kopparberg Crisp Apple – brewed for a new generation of apple cider drinkers.

Premium and famously refreshing, Kopparberg Crisp Apple offers drinkers the much-loved taste of a classic apple cider, balanced with a slightly sweeter profile that our brand is so famous for.

Apple cider is seeing a resurgence, particularly amongst younger drinkers. At Kopparberg, as the brand with more 18-34 year old drinkers than any other beer or cider brand*, we’re perfectly placed to bring our cider expertise to the evolving category and offer our drinkers a premium, crisp and refreshing alternative to the more traditional cider brands already on offer.

Kopparberg Crisp Apple meets growing consumer demands within the market, offering drinkers the opportunity to try a modern apple cider, from a brand that consistently delivers on taste and refreshment.

You can find Kopparberg Crisp Apple in major retailers, pubs and bars across the country.

 Source: * Savanta, BrandVue’s Most Loved Drinks Brands 2023 Report, Jul ’22 – June ’23, n=96,000