Anamorphic Kopparberg Fruit Lager Launch


This June we kicked-off the London Summer in style, celebrating our latest Fruit Lager launch, with a unique one-day anamorphic street art pop-up experience in Shoreditch’s BOXPARK.

On Thursday 2nd June, we teamed up with internationally renowned mural artist Will Vibes, to create a piece of scandi-inspired street art, which fused inspiration from the beauty of Swedish landscape with the refreshing lemon and lime ingredients featured in our new Fruit Lager.

The 3D illusion, placed on a three-metre tall mirrored bottle, challenged the familiarity of a normal street art. This was central to a wider summer pop-up and breakout bar area, where we sampled complimentary Fruit Lagers for fans, while they enjoyed the street art illusion.